Foglio 00 · AdventureLab · 43°53′N 11°06′E
Ten thousand riders a year and we know every single one
For more than ten years we have put people from 88 countries on bikes, from Tuscany to the North Cape and all the way to Patagonia. We know where they come from, where they sleep and what they carry. That is what we offer destinations and brands.
In numbers
- 10,000participants a year at the series events
- 2 in 3from abroad at the Tuscany Trail
- 88countries our riders come from
- 62%of the Tuscany Trail sold in two days
- 82%open rate on emails to participants
Foglio 01 · Two roads
Destinations and brands
To destinations we bring people who sleep, eat and come back. To brands we bring the attention of people choosing the gear they will ride with. Choose your road.
Municipalities · Tourist boards · Regions · ParksMore visitors, out of seasonEvents, cycling tourism products and Tuscany Trail 365. Riders from all over the world who sleep in your area, counted and reported place by place.I am a destination →
Brands · Sponsors · PartnersYour brand inside the adventureIn front of ten thousand riders while they choose what to bring, on the road with them and in the story they tell afterwards.I am a brand →
Foglio 02 · What cannot be copied
Five things money cannot buy
An event can be imitated in one season. These five things cannot, because they take years and people to build.
An audience that is waiting
Registrations open and within days the events are full. The demand is there before the event even begins.
Tuscany Trail 2026, 62% sold in two days · NorthCape4000 sold out in 48 hours · Trentino Gravel sold out in 22 minutes
A series, not an event
People who ride with us come back, and move from one event to the next. The audience follows the series from one destination to another.
At Trentino Gravel 2026, its first edition, almost one rider in two came from another event of the series
They actually read us
We speak to our riders directly, with no algorithm in between. When we write, they open.
Emails to participants are opened by 65 to 82%
We count everything
Every year we collect thousands of surveys and work out nights from real bookings, place by place. At the end of the event the numbers are there, not guessed.
Tuscany Trail 2026, thousands of surveys completed after the event
Roads ridden, not drawn on a desk
We ride every route in full before we publish it. We know what works for a wide audience and what does not.
Since 2013, from Tuscany to the North Cape and Patagonia
Over six thousand riders, one week, one destination.
The Tuscany Trail 2026 village in Venturina Terme, on start day
Foglio 03 · The series
The Bike Adventure Series
Six bike adventures on two continents, and one audience that rides through all of them.
Tuscany Trail
Tuscany, May. A week of white roads from the sea to the hills.
6,156 riders in 2026
tuscanytrail.it ↗
NorthCape4000
From Italy to the North Cape, three weeks on the bike.
Sold out in 48 hours
northcape4000.com ↗
Trentino Gravel
The Dolomites and lakes of Trentino, in late September.
Sold out in 22 minutes
trentinogravel.com ↗
The Grand Escape
The most beautiful roads in Europe, three dates in three countries.
Over 1,400 riders
thegrandescape.cc ↗
Final Frontier Patagonia
From Chilean to Argentine Patagonia, at the end of the world.
Chile and Argentina
finalfrontierpatagonia.com ↗
Foglio 04 · About
About us
Since 2013 we have put tens of thousands of people from 88 countries on bikes.
- 25,000+participants in the last three seasons alone
- 10,000participants every year
- 88countries of origin
- 6events on two continents
AdventureLab designs cycling tourism for public bodies and destinations and runs the partnerships of the Bike Adventure Series, the series of the Tuscany Trail, the NorthCape4000 and the Trentino Gravel.
The Tuscany Trail is the bikepacking event with the most riders in the world, over six thousand in 2026. Every year the series puts ten thousand participants from all over the world on bikes, from the Mediterranean to the North Cape and Patagonia. That is why we choose who we work with.
- Company
- AdventureLab S.r.l.
- Registered office
- Via Giulio Braga 98, 59100 Prato, Italy
- VAT
- IT02410590976
- REA
- PO 532864
- Partnerships
- collab@bikeadventureseries.com
Destination or brand?
Each road ends with a two minute application. If there is room, we talk right away.