Foglio 00 · Brands · 45°53′N 11°02′E

Ten thousand riders who prepare for months and choose with us what to bring

People who ride a Bike Adventure Series event spend months choosing their gear and then use it for days. We put your brand in front of them while they choose, on the road with them and in the story they tell afterwards.

Apply for your company →How it works

Hundreds of riders with loaded bikes under a sponsor’s start arch
Rovereto · the start of the NorthCape4000

The audience

  • 10,000participants a year at the series events
  • 6,156riders at the Tuscany Trail 2026 alone
  • 67%from abroad, Germany first
  • 49median age, half over 50
  • 82%open rate on emails to participants

Foglio 01 · Why it works

Before, during and after

People look at a billboard for three seconds. We are with riders for months.

  • Before, while they choose

    For months participants study and buy their gear. We are with them through the guide, the emails and the app, and there your brand is the one we recommend, with the discount code.

  • During, on the road

    Your brand is at the start, in the village, in the guide and in the app they use every day. Riders who own your product use it for days in front of everyone else.

  • After, in the story

    Thousands of photos and videos from participants, our own content and the report with the numbers of the partnership.

A rider with a bike loaded with bikepacking bags on a white road between cypress trees

Gear is chosen months before the start, and used until the last kilometre.

Foglio 02 · Already on board

Already on board

Some of the brands that have chosen the Bike Adventure Series, almost all of them came to us on their own. In bikepacking, people who know the field find us.

  • Vittoria
  • Abus
  • Northwave
  • Selle San Marco
  • Enervit
  • Ride with GPS
  • RH+
  • Sportler

Foglio 03 · How to join

Three ways in

  • One event

    Technical sponsor

    The simplest way into the series, with an essential presence at the event and with its participants.

  • One event

    Partner

    The event becomes your stage, before, during and after.

  • The whole series

    BAS Partner

    Presence at every event, from Tuscany to the North Cape and Patagonia. Few places.

If you want to go deeper we talk on a call, then you receive a one page proposal, with no endless quotes. You can sign for one season or two.

Foglio 04 · The report

Everything we offer you is measured

Thirty days after the event you receive a report with the real numbers of the partnership, taken from our own systems. It is the commitment we put in writing, because it depends only on us.

  • Email

    Sends, opens and clicks on your banner, with a tracked link.

  • Social

    Reach and engagement of the content dedicated to your brand.

  • The audience

    How many people you reached, from which countries and of what age.

Foglio 05 · Application

Apply for your company

Would you be against a call to find out which event suits you? Applying takes two minutes. If there is room, pick the day right away.

Yearly sponsorship budget

Rather write? The address is collab@bikeadventureseries.com